Promoted Posts and Paid for Ads
Social Media paid advertising involves creating and running targeted ads on platforms, such as Facebook, Instagram, Twitter, TikTok and LinkedIn, among others. These ads typically appear in users’ newsfeeds, timelines, or stories and are designed to promote a product or service, drive traffic to a website, increase brand awareness, or generate leads.
Social media advertising allows you to target your ads to specific demographics, interests, behaviours, and locations, making it a highly effective way to reach your target audience. Advertisers can create ads with different formats, such as images, videos, carousels, slideshows, or stories, and can also add call-to-actions (CTAs) to encourage users to take a specific action, such as signing up for a newsletter, making a purchase or starting a conversation.
One of the key benefits of social media advertising is that it offers a high level of control and flexibility over the ad spend. We can set a budget, define a bidding strategy, and monitor the performance of your ads in real-time, allowing us to adjust your campaigns to optimise your return on investment (ROI).
Social media accounted for 33% of all digital advertising spend in 2022
Ads reach over 72% of Facebook’s Monthly Active Users
18-24 year-olds are TikTok’s largest advertising audience
LinkedIn ads offer more than 200 targeting characteristics
We are a team of experienced marketers dedicated to helping businesses grow their online presence through effective Social Media advertising strategies.
We work closely with you to develop a customized advertising strategy that aligns with your business goals and target audience.
We create compelling ad campaigns that capture your brand's voice and values, and manage them across multiple social media platforms to maximize reach and engagement.
We continuously monitor and optimize your ad campaigns to improve performance, increase conversions, and maximize ROI.
Audience Targeting: We leverage advanced targeting options to reach the right audience at the right time, ensuring that your ads are seen by the people most likely to convert.
Analytics and Reporting: We provide detailed analytics and reporting to track your campaign's performance, identify areas for improvement, and make data-driven decisions.
From introducing the ZigZag brand into the UK, we have generated sales in excess of 1 billion paper booklets and a 20% market share of the biggest market in the World. An integral part of this success can be directly appointed to the dynamic marketing strategies initiated and managed by This Digital.
