Meta is expanding its Broadcast Channels feature, now available to all Facebook Pages with over 10k followers. Launched on Facebook and Messenger last October following its success on Instagram, this one-to-many chat tool is now even more accessible and packed with new features:
- Cross-Platform Sharing: Automatically share updates from Instagram to Facebook channels.
- Early Access to Content: Publish posts exclusively to channel members before they go live on your Page.
- Stories Integration: Share channel content via Facebook Stories with a dedicated sticker.
Though still limited for Instagram creators, all Professional Mode creators on Facebook with more than 10k followers will soon gain access.
So, is it worth it? With messaging becoming a key communication channel, Broadcast Channels offer a direct way to connect with your audience. You can pin channels at the top of your Page and promote them in your feed, making it an effective tool for engaging with your most loyal followers.
Considering the popularity of this feature, it’s definitely worth exploring for regular updates and dedicated fan engagement.
Best practices
- Welcome and set the purpose of your channel – Start your channel with a welcome message that communicates the purpose and sets expectations for your audience. The first message acts as the invitation for your followers to join the channel.
- Promote your channel – Share your channel on Stories, Feed, or with your channel link. Be sure to pin the channel to the Featured section at the top of your Page so you and your followers can find it easily.
- Keep a conversational tone – This is a space with your most loyal fans who want to hear from you the most. It’s just like a chat so keep your voice casual and authentic.
- Use a variety of formats to engage your audience – Mix it up. This is a multiformat, lightweight way to connect with your followers. Have fun with all the tools from voice notes, polls, text, photos, videos and links to express yourself.
- Connect over shared interests – Channels can help you build closer interest-based communities that provide fans with the in-depth, topical content they crave (fitness, gaming, upcoming events, etc.). Keep your channel relevant and focused so your audience knows what to expect.
Learn more about Broadcast Channels here.
