Revitalising Kernel Manchester’s Online Presence: A Journey of Freshness and Colour
Introduction:
In the dynamic world of web design, staying ahead of trends and maintaining a vibrant online presence is essential. Recently, our team had the privilege of working with Kernel Manchester to breathe new life into their website, giving it a fresh and colourful refresh that aligns with their brand identity and engages their audience in exciting new ways.
Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis placerat facer possim assum.
Angelina Johnson, Envato Market
Understanding Kernel Manchester:
Before diving into the redesign process, we conducted a thorough analysis of Kernel Manchester’s existing website, brand ethos, and target audience. Kernel Manchester, a leading creative agency, boasts a rich history and a commitment to full-service creative solutions. However, their website needed an update to reflect their current positioning and captivate the modern online user.
Defining Objectives:
Collaborating closely with the Kernel Manchester team, we established clear objectives for the redesign:
- Enhanced User Experience (UX): Streamline navigation and improve overall user experience to encourage longer visits.
- Visual Consistency: Create a cohesive and visually appealing design that aligns with Kernel Manchester’s brand colors, logo, and overall aesthetic.
- Mobile Responsiveness: Ensure the website is optimized for mobile devices to accommodate the increasing number of users accessing websites on smartphones and tablets.
- Content Showcase: Highlight Kernel Manchester’s key offerings, achievements, and unique selling points through strategic content placement.
The Design Process:
1. Brand-Centric Colour Palette: We started by selecting a vibrant and modern color palette that resonates with Kernel Manchester’s brand. Bold hues were introduced to inject energy into the website without compromising professionalism.
2. Modernised Layout: The layout was redesigned to maintain a balance between visual appeal and functionality. Strategic use of white space and an intuitive navigation structure enhances the overall user experience.
3. Responsive Design: Recognising the importance of mobile users, we implemented a responsive design approach. The website now seamlessly adapts to various screen sizes, ensuring a consistent and enjoyable experience across devices.
4. Engaging Visual Elements: High-quality visuals, including custom graphics and imagery, were incorporated to create an immersive browsing experience. These elements not only enhance aesthetics but also convey Kernel Manchester’s story and values.
5. Content Strategy: A revamped content strategy focused on concise, compelling messaging. Clear and engaging copy was crafted to communicate Kernel Manchester’s offerings effectively.
Conclusion:
The redesign of Kernel Manchester’s website was not just a visual overhaul; it was a strategic initiative to position the brand for continued success in the digital landscape. By infusing fresh colours, modern design elements, and an enhanced user experience, we are confident that Kernel Manchester’s online presence now reflects their innovative spirit and commitment to excellence.
